Summer Diaries | Tuesday, June 20
If you use these skin care and beauty items, you will embark upon magical adventures featuring funky flowers, technicolor toadstools and mossy boulders, apparently strewn here and there by some recent glacier activity.
And yet, at the same time, your aforesaid skin care and beauty items will remain neat and impeccably tidy.
Labels will always face forward (sigh)
Products will be placed in graduating rows and columns (swoon)
All will be designed in coordinating shades of pink with pastel accents (shablaam.)
That's the sound me falling over and breaking into a million happy pieces.
Maybe it's a flashback to my college marketing courses where I learned way too much about the way companies induce people to buy, but I tend to be a bit put off by overt branding exercises.
But by golly, Glossier (glossié/gloss-ee-yay), you do it right. You make me want to buy your stuff, even though I know I won't be getting an actual trip down the rabbit hole. But ya know, in some ways, I do.
Your store is a fantastical wonderland.
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My 2023 Summer Diaries:
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